New Scent! Same Trusted Formula Non GMO Project Verified American Made Since 1839 Gentle For Sensitive Skin Free of Artificial Fragrance, Phthalates, Sulfates, Parabens, EDTA, Glutens, Colorants Certified Vegan Leaping Bunny Certified – Cruelty-Free Dermatologist Tested Safe For Sensitive Skin Women Owned™ Traditional Castile Formula Clinically Tested Skincare We’re proud to provide your family with high quality cleansing products at an exceptional value. Our products are all clinically tested under dermatologist supervision and certified non-irritating and safe for sensitive skin. Our all vegetable-based bar soap creates a gentle & creamy lather, even in hard water, leaving skin feeling soft and healthy and lightly scented with an energizing Citrus oil blend. Simple Clean for Generations.